Somewhere and some time ago some wacked out physiologists weaseled their way into advertising agencies and together they birthed the absolutely insane commercials we are now sprayed with while watching TV.
The new normal for advertisements is for the visual to change every second, and the visuals that are shown in each individual second has both the subject moving within the frame and the camera moving. There is not a static moment in any advertising except, perhaps, the last 2 seconds.
Here’s an example of the new normal in advertising. There are more than 30 scene changes in this 30 second commercial. Note also that the camera is never steady until the last 2 seconds.
Imagine what impact this constant barrage has on a child’s developing mind. Is it any wonder that big pharma has made billions from stuffing pills down the throats of children diagnosed with ‘attention disorders’.
Max Headroom predicted this back in the 80s. Called them “blipverts”.